Mexican Media Brands
BMW’s New EV Brand for China: Zinoro
BMW AG and partner Brilliance China Automotive Holdings Co. Ltd. will introduce their first electric vehicle in China under the new EV-only Zinoro brand early next year.
#hybrid
Share
BMW AG and partner Brilliance China Automotive Holdings Co. Ltd. will introduce their first electric vehicle in China under the new EV-only Zinoro brand early next year.
The companies offered no details about the vehicle except to say it will be produced at the BMW Brilliance Automotive Co. plant in Shenyang. Autocar says the vehicle, likely to be an electrified version of BMW's small X1 crossover, will be unveiled at the Guangzhou auto show in November.
The Shenyang factory already assembles the X1 and BMW brand 3 Series and 5 Series sedans.
Zinoro will sell its vehicles through an independent dealer network with no direct links to the sportier BMW brand.
RELATED CONTENT
-
On Ford Maverick, Toyota Tundra Hybrid, and GM's Factory Footprint
GM is transforming its approach to the auto market—and its factories. Ford builds a small truck for the urban market. Toyota builds a full-size pickup and uses a hybrid instead of a diesel. And Faurecia thinks that hydrogen is where the industry is going.
-
Chevy Develops eCOPO Camaro: The Fast and the Electric
The notion that electric vehicles were the sort of thing that well-meaning professors who wear tweed jackets with elbow patches drove in order to help save the environment was pretty much annihilated when Tesla added the Ludicrous+ mode to the Model S which propelled the vehicle from 0 to 60 mph in less than 3 seconds.
-
Report: Old-Line Carmakers Set to Sweep Past Tesla in EV Race
Tesla Inc. will retain its position as the world’s largest maker of electric cars next year but plunge to seventh behind well-established vehicle manufacturers by 2021, predicts PA Consulting Group.