Mexican Media Brands
Audi Says Margins May Shrink as It Chases BMW
Audi AG cautions that its profit margins are likely to fall again this year as it boosts spending to overtake rival BMW AG and become the world's highest-volume maker of luxury cars.
#economics
Share
Audi AG cautions that its profit margins are likely to fall again this year as it boosts spending to overtake rival BMW AG and become the world's highest-volume maker of luxury cars.
Audi's profit margin shrank from 10.1% in 2013 to 9.6% last year. The company says it will spend more than €24 billion by 2019 on new products, including electric vehicles and other technologies to enhance fuel efficiency. The expansion will add eight models by the end of the decade.
BMW brand vehicles outsold Audi last year by 70,000 units. But Audi sales in January-February this year climbed to 260,300 compared with 256,000 for BMW.
RELATED CONTENT
-
On Global EV Sales, Lean and the Supply Chain & Dealing With Snow
The distribution of EVs and potential implications, why lean still matters even with supply chain issues, where there are the most industrial robots, a potential coming shortage that isn’t a microprocessor, mapping tech and obscured signs, and a look at the future
-
Enterprise Edges into Self-Driving Car Market
U.S. rental car giant Enterprise Holdings Inc. is the latest company to venture into the world of self-driving vehicles.
-
Fuel Economy Gains in July
What you’re looking at here is a sales-weighted fuel economy chart (the numbers in the white boxes represent miles per gallon) that was put together by two diligent researchers, Michael Sivak and Brandon Schoettle, of the University of Michigan Transportation Research Institute.