Mexican Media Brands
Audi Says Margins May Shrink as It Chases BMW
Audi AG cautions that its profit margins are likely to fall again this year as it boosts spending to overtake rival BMW AG and become the world's highest-volume maker of luxury cars.
#economics
Share
Audi AG cautions that its profit margins are likely to fall again this year as it boosts spending to overtake rival BMW AG and become the world's highest-volume maker of luxury cars.
Audi's profit margin shrank from 10.1% in 2013 to 9.6% last year. The company says it will spend more than €24 billion by 2019 on new products, including electric vehicles and other technologies to enhance fuel efficiency. The expansion will add eight models by the end of the decade.
BMW brand vehicles outsold Audi last year by 70,000 units. But Audi sales in January-February this year climbed to 260,300 compared with 256,000 for BMW.
RELATED CONTENT
-
On Lincoln-Shinola, Euro EV Sales, Engineered Carbon, and more
On a Lincoln-Shinola concept, Euro EV sales, engineered carbon for fuel cells, a thermal sensor for ADAS, battery analytics, and measuring vehicle performance in use with big data
-
On Global EV Sales, Lean and the Supply Chain & Dealing With Snow
The distribution of EVs and potential implications, why lean still matters even with supply chain issues, where there are the most industrial robots, a potential coming shortage that isn’t a microprocessor, mapping tech and obscured signs, and a look at the future
-
Ford’s $42 Billion Cash Cow
F-Series pickups generate about 30% of the carmaker’s revenue. The tally is about twice as much as what McDonald’s pulls in.