Mexican Media Brands
Audi Promotes Marketing Exec to Lead U.S. Unit
Volkswagen AG's Audi unit has appointed Scott Keogh, chief marketing officer for its American unit, as president of those operations.
#marketing
Share
Volkswagen AG's Audi unit has appointed Scott Keogh, chief marketing officer for its American unit, as president of those operations.
Keogh replaced Johan de Nysschen, who left Audi of America early this month to join Nissan Motor Co. as senior vice president for the Infiniti brand.
Keogh's new job will include boosting U.S. sales to 200,000 vehicles by 2018 from 117,600 units last year.
RELATED CONTENT
-
Cadillac’s Global Marketing Chief Quits
Uwe Ellinghaus, who took over as the head of global marketing for General Motors Co.’s Cadillac brand in 2014, has resigned, effective Jan. 31.
-
Cars In Cuba
With 11 million educated citizens, Cuba is a huge, untapped automotive market.
-
Cadillac Names Wahl as Global Marketing Chief
General Motors Co.’s Cadillac unit has chosen Deborah Wahl to take over as its new chief marketing officer on March 26.