Which Social Media Platform Is Right for Your Brand?
Successful brands on social media have invested time and talent into their platforms—and it’s worth considering if your brand is ready to do the same. Determine which social media platforms are right for your brand. Strategize before overcommitting.
#brandbuilding

RELATED CONTENT
-
Embracing Career Change
After 16.3 years, Derek Korn had become Modern Machine Shop’s Executive Editor, Technical Director of the brand’s Top Shops benchmarking program and creator of the annual Editors’ Walking Club. His plan was to continue with the magazine until retirement. But the editor-in-chief of sister publication Production Machining announced that he was retiring. The company asked if Derek would be open to moving to Production Machining. For him, it was a matter of choosing comfort with a brand he was familiar with or changing to lead a new one. He not only chose to change, but to embrace it.
-
Best Social Media for B2B? What’s the Answer?
Social media and content marketing are rip currents in the B2B marketing ocean right now. But, is social media important to B2B and, if so, what are the best vehicles?
-
How to Use LinkedIn If You Are Selling in the Manufacturing Industry
This article discusses efficient strategies you may wish to incorporate to maximize brand presence and conversation on LinkedIn.