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Put the Human Touch Back into B2B Marketing

The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this content invites The Drum Network’s members to demystify the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can help your business tomorrow.
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If there's one thing we learned in 2019, it's that in a connected future success will lie in engaging with our customers on a far deeper level. We saw how ‘data-driven’ is nothing without creativity. We heard how personalization is more than just a name in a subject line. We found that the gap between B2B and B2C isn’t as wide as you’d think. More than anything though, we’ve discovered that people are people, whether they’re consumers or B2B buyers. Here are our top five insights to take you into 2020. Read more

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