Published

Put the Human Touch Back into B2B Marketing

The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this content invites The Drum Network’s members to demystify the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can help your business tomorrow.
#customerfocus

Share

stock photo
If there's one thing we learned in 2019, it's that in a connected future success will lie in engaging with our customers on a far deeper level. We saw how ‘data-driven’ is nothing without creativity. We heard how personalization is more than just a name in a subject line. We found that the gap between B2B and B2C isn’t as wide as you’d think. More than anything though, we’ve discovered that people are people, whether they’re consumers or B2B buyers. Here are our top five insights to take you into 2020. Read more

RELATED CONTENT

  • Key Takeaways from CMI’s 2022 B2B Content Marketing Research

    The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. Here are the major takeaways.

  • When Talking About Manufacturing, It’s Time to Connect with Emotions

    The last two years have been a roller coaster of emotions for almost everybody on this planet. In current times, feelings and moods are an essential part of the message to connect with audiences. Natalia Ortega, Editor in Chief for Plastics Technology Mexico, writes about why this is a valuable lesson from the pandemic when producing engaging content, even for industry.

  • The Cost of Doing Business

    IMTS (International Manufacturing Technology Show) leaders take a closer a look at what it costs to gain — and retain — customers.

Gardner Business Media - Strategic Business Solutions