Published

Introducing The 2016 Sophisticated Marketer’s Guide to Thought Leadership

How can a brand achieve thought leader status? The Sophisticated Marketer’s Guide to Thought Leadership has been revamped, adding new interviews with emerging thought leaders, updating strategies and tactics, and more. This resource can help you begin your brand’s thought leadership journey. Along with the tactical advice, you will read advice from visionaries. You can learn how major global brands generated billions of dollars of results with their thought leadership initiatives.
#brandbuilding #customerfocus

Share

How can a brand achieve thought leader status? The Sophisticated Marketer’s Guide to Thought Leadership has been revamped, adding new interviews with emerging thought leaders, updating strategies and tactics, and more. This resource can help you begin your brand’s thought leadership journey. Along with the tactical advice, you will read advice from visionaries. Read more

RELATED CONTENT

  • Creating a Brand Identity -- Logo Logic

    Establishing brand identity is important, and consistent logo appearance is key. Here’s food for thought in designing or deploying yours. How do you keep your logo, and its contribution to brand identity, intact and recognizable, wherever used? Here are three insights and a big conclusion. It’s your brand . . . your logo. You need to control its use in every way possible to maintain consistency.

  • Improve Your Facebook Group Engagement

    In this article, you’ll discover how to use three new Facebook Group features to engage your target audience and promote meaningful conversations.

  • Marketing Mistakes Could Be Fatal to Manufacturing Companies

    Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune. And just as human patients with underlying issues are more susceptible to the pandemic, so are B2B companies with underlying financial, organizational and marketing issues. It’s time to acknowledge the marketing issues you have and get in front of them. Turn underlying B2B marketing problems into bonafide marketing differentiators. Here are four underlying marketing issues that could prove catastrophic to B2B manufacturers.

Gardner Business Media - Strategic Business Solutions