Mexican Media Brands
How Branding Can Impact Customer Experience and Vice Versa
How you approach the sales process and the people who are a part of your team are just as important and influential as what you sell. That is where evaluating and prioritizing customer experience throughout your customer journey can yield major wins.
#brandbuilding
Share
Brands are built on their reputations. It doesn’t matter whether you sell products, services, data or a little bit of everything. How you approach the sales process and the people who are a part of your team are just as important and influential as what you sell. That is where evaluating and prioritizing customer experience throughout your customer journey can yield major wins. Read more
RELATED CONTENT
-
Measuring Customer Loyalty Regarding Brand and Insistence
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.
-
Adopted into Manufacturing
Jeff Norgord, Marketing and Creative Director, Gardner Business Media, discusses his passion for all things design, advertising and manufacturing and how certain mediums were a precursor to his understanding of design that helped grow his fascination with the manufacturing industry. He wanted to learn how to create and build magazines. And that he did.
-
How Best-Practice Segmentation Delivers Faster and More Profitable Growth
There are many approaches to customer and market segmentation. The best method will depend on the business and its goals. This article explores 4 approaches to segmentation, 5 steps to create a successful customer segmentation model, 3 key data considerations, and 5 segmentation best practices. Note: Anyone in the Gardner community who uses GW17Lucky will receive a 17% discount on The Market and Customer Segmentation Workbook. It will only be good for this workbook and will be effective from February 20th through St. Patrick’s Day, March 17th, midnight central time. It will automatically expire at that time.