Mexican Media Brands
Branding in the Age of Content Marketing
Buyers choose brands that they trust and respect. Trust is second only to price as a purchase driver. A brand’s impact on society is why trust has become more important. As younger decision-makers take control, this trend will become more pronounced. Spending time to clarify your messaging at the most elemental level and crafting a strategy to bring your unique purpose and point-of-difference to light across your internal and external communications is imperative for brands that want to lead.
#brandbuilding
Share
RELATED CONTENT
-
Brand Loyalty Is a Key to B2B Success
Spoiler Alert: Brand loyalty isn’t much different from Mom at the grocery store . . . and getting closer by the day. Brand loyalty is the backbone of B2B marketing and a key to B2B success. Here are thoughts on the value of B2B brand loyalty and how to build it today.
-
Improve Your Facebook Group Engagement
In this article, you’ll discover how to use three new Facebook Group features to engage your target audience and promote meaningful conversations.
-
Building a B2B Brand Starts with Stories, Not Standards
Want to make the shift from a product-focused to a purpose-driven brand? Then you need to get at the stories that matter most to shape your brand, and then get them into the hands and hearts of the people who matter most. Chris Schermer discusses how to start with the experience to develop truly complete and compelling brand experiences.