Mexican Media Brands
Branding in the Age of Content Marketing
Buyers choose brands that they trust and respect. Trust is second only to price as a purchase driver. A brand’s impact on society is why trust has become more important. As younger decision-makers take control, this trend will become more pronounced. Spending time to clarify your messaging at the most elemental level and crafting a strategy to bring your unique purpose and point-of-difference to light across your internal and external communications is imperative for brands that want to lead.
#brandbuilding
Share
RELATED CONTENT
-
The QSP Trap and How Manufacturers Can Achieve Effective Brand Differentiation
Is your brand victim to the most common brand positioning trap that captures manufacturers? Find out and learn how to achieve effective brand differentiation in the process.
-
Creating a Brand Identity -- Logo Logic
Establishing brand identity is important, and consistent logo appearance is key. Here’s food for thought in designing or deploying yours. How do you keep your logo, and its contribution to brand identity, intact and recognizable, wherever used? Here are three insights and a big conclusion. It’s your brand . . . your logo. You need to control its use in every way possible to maintain consistency.
-
Measuring Customer Loyalty Regarding Brand and Insistence
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.