Brand Authority Is the Most Underrated Marketing Goal

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Is your brand addressing the most appropriate topics in its on-site content? Are you using data to back up these claims? Do other authoritative sources support you (via social mentions, backlinks, etc.)? Are you ranking because Google acknowledges your authority? Because here’s the truth: At the end of the day, a customer will nearly always choose a brand they’ve consistently seen as an authority over a brand that impressed them once. Read more
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