Published

Micromobility Matters, It Seems

"While DENSO is certainly concerned about the projected future decline of new car sales in the United States, we are also very excited about the growth possibilities offered by the new types of mobility that are being pioneered by startup companies around the world." 
#electronics

Share

Here’s a statement that ought to give pause to some people in the auto industry, this from one of the world’s leading suppliers (and a company that falls within the extended structure of the Toyota Group, from which the company originally emerged from): "While DENSO is certainly concerned about the projected future decline of new car sales in the United States, we are also very excited about the growth possibilities offered by the new types of mobility that are being pioneered by startup companies around the world." That’s Tony Cannestra, Director of Corporate Ventures at DENSO. DENSO had just taken a stake in Bond Mobility, an e-bike sharing company based in Palo Alto, which operates micromobility services in Zurich and Bern, Switzerland.

“Concerned.” “Decline.” Yikes.

Denso International Logo

DENSO’s New Mobility Group had led Bond’s $20-million series A funding round.

DENSO, which makes things vehicles that are solely powered by ICEs, hybrids, EVs, and even fuel cells, is taking into account that (1) CO2 emissions are a problem and (2) the congestion in major metropolises isn’t getting any smaller.

Characteristics of Bond’s e-bikes that makes them more of a car replacement than a recreational mode of transportation is that with a top speed of 30 miles per hour, it has been determined that the average trip taken on one is four miles as compared to 1.5 miles of other micromobility services.

RELATED CONTENT

  • TRW Multi-Axis Acceleration Sensors Developed

    Admittedly, this appears to be nothing more than a plastic molded part with an inserted bolt-shaped metal component.

  • Magna Advances Seating Configurations

    Magna International is focusing on electrification, autonomy and smart mobility. This is taking the form of things ranging from an electrified system for rear axles (eDrive 1.0) to a collaborative arrangement with Lyft, which includes the co-development and manufacture of self-driving systems.

  • On Traffic Jams, Vehicle Size, Building EVs and more

    From building electric vehicles—and training to do so—to considering traffic and its implication on drivers and vehicle size—there are plenty of considerations for people and their utilization of technology in the industry.

Gardner Business Media - Strategic Business Solutions