Mexican Media Brands
Luxury, Sports Cars & Spreadsheets
What is luxury?
#hybrid #marketing
.jpg;width=70;height=70;mode=crop)
Share
What is luxury? Seems like in the auto world, every company is working toward providing some sort of it, be it “near-luxury,” “ultra-luxury,” “everyday luxury,” “demi-luxury”. . . . Meanwhile, the companies that are ostensibly luxury purveyors are busy trying to spread their market coverage in a way that leads to a leveling: If everything is luxury, then is anything luxury?
Porsche 911 50th Anniversary
What is the best-designed sports car today? What vehicle provides the look of sensuous performance in ways that are completely captivating? Is this something that happens to be wholly within the realm of storied Italian studios, or are there others who have nailed it?
What are the consequences of companies that are managing their product portfolios primary by checking off boxes and filling in spreadsheets? Are they able to make true luxury cars? Are they designing world-class sports cars?
These questions and a wide array of others are pondered, argued about, and even sometimes answered on this edition of “Autoline After Hours.” Here Peter DeLorenzo, the Autoextremist, Todd Lassa of Automobile, Jim Hall of “Autoline Design Handbook,” and Gary Vasilash of, well, this, look into these topics and an array of others.
Watch it now here
.
RELATED CONTENT
-
Study: Nearly 60% of EV Sales in 2035 Will Be in China
Global demand for electric vehicles will multiply by a factor of 15 to 11.3 million units by 2035, with the Chinese market generating 57% of the total, according to the Fuji-Keizai Group.
-
Chevy Develops eCOPO Camaro: The Fast and the Electric
The notion that electric vehicles were the sort of thing that well-meaning professors who wear tweed jackets with elbow patches drove in order to help save the environment was pretty much annihilated when Tesla added the Ludicrous+ mode to the Model S which propelled the vehicle from 0 to 60 mph in less than 3 seconds.
-
UPS to Test Electric Delivery Truck
United Parcel Services of America Inc. is partnering with Los Angeles startup Thor Trucks Inc. to test a fully electric Class 6 delivery truck.