Hack This Ford
Last week—hard on the heels of his keynote at CES—Paul Mascarenas, Ford vice president and chief technical officer, said, “Ford is committed to innovating with the help of software and now hardware developers.
#electronics
Last week—hard on the heels of his keynote at CES—Paul Mascarenas, Ford vice president and chief technical officer, said, “Ford is committed to innovating with the help of software and now hardware developers. By connecting cars and trucks to wireless networks, and giving unheard-of access to vehicle data, entirely new application categories and hardware modules can be explored—safety, energy, efficiency, sharing, health—the list goes on. OpenXC gives developers and researchers the tools they need to get involved.”
OpenXC?
It’s the open-source hardware and software research platform that Ford Research and Innovation developed along with Bug Labs.
Mascarenas’s comments were made while announcing that OpenXC is now out of beta and available at http://openxcplatform.com/
Essentially, OpenXC includes a vehicle interface module that can be used to read data from a vehicle’s internal communication network (note well that this is a read-only system, so it’s not like this can be used to affect the vehicle control system). This data can then be used to help provide custom hardware and software applications for vehicles.
Ford has identified three development areas that OpenXC can facilitate:
Big data: Not only is there an abundance of data being generated by the multitudinous sensors that are in vehicles, which can help personalization of individual cars and trucks, but by accumulating data from vehicles on the road, this can be used to help minimize things like traffic congestion.
Open-source innovation: While there have been a multitude of apps developed for use in SYNC-equipped cars and trucks from Ford, OpenXC can help make app development more widespread.
User experience: An on-going concern in vehicles is the user interfaces that are being developed: there is a concern with overloading the driver with too much information. An open-source approach can help solve this issue.
“We are enabling independent developers to flesh out their ideas using affordable and accessible hardware and software tools,” Mascarenas said.
Technorati Tags: OpenXC,Ford Motor Company,Bug Labs,Paul Mascarenas
RELATED CONTENT
-
Ford Expedition: Bigger, Better
If you’re going to introduce a new full-size SUV, you might as well do it in a place where there are more of them sold than anywhere else, says Joe Hinrichs, Ford president of the Americas.
-
On the 2016 Chevrolet Camaro: The Sixth Generation
The fifth-generation Camaro brought the nameplate back from what could have been oblivion. The sixth is taking it in the right direction.
-
Honda Re-Imagines and Re-Engineers the Ridgeline
When Honda announced the first-generation Ridgeline in 2005, it opened the press release describing the vehicle: “The Honda Ridgeline re-defines what a truck can be with its true half-ton bed payload capability, an interior similar to a full-size truck and the exterior length of a compact truck.” And all that said, people simply couldn’t get over the way there is a diagonal piece, a sail-shaped buttress, between the cab and the box.