December GBI at 43.8 – Contraction in Durable Goods Manufacturing
With a reading of 43.8, the Gardner Business Index showed that durable goods manufacturing contracted in December 2012 compared to the previous month.
#brandbuilding #economics
With a reading of 43.8, the Gardner Business Index showed that durable goods manufacturing contracted in December 2012 compared to the previous month. Because this is the first time the survey was conducted, there is no history to compare the December results against. However, in this first month, the results can be compared across manufacturing processes, industries served, plant sizes, and regions of the country. There must be at least 10 responses in a particular combination of categories for an index to be calculated. So, there may be enough responses to calculate an index for the aerospace industry but not enough responses to calculate an index for the oil, gas field, and mining machinery industry.
While all manufacturing processes showed contraction, the metalworking industry showed the slowest rate of contraction while the production machining industry showed the fastest contraction.
Results can also be broken down by industry served. Of the 15 industries that had enough responses to calculate an index only two showed growth in December compared to November – electronics, computers, and telecommunications and medical. With a reading of 58.0, the electronics industry grew at a rapid rate. The rate of growth in medical was more moderate with a reading of 52.0.
While there was no plant size category that showed growth, the results were split between small and large plants. The rate of contraction was much faster for plants with fewer than 50 employees than it was for plants with more than 50 employees.
Across regions of the country, the contraction was relatively uniform. However, two regions did stand with a much faster contraction in December than the rest. Those were the middle Atlantic and mountain regions.
For more detailed results on the metalworking industry, go to http://www.gardnerweb.com/mbi/MBIResults.htm.
RELATED CONTENT
-
How to Write a B2B Marketing Email That Works
B2B copywriter David McGuire shares four tips to help stand out in a crowded inbox. He tries to stick to these four key principles when writing emails.
-
Building a B2B Brand Starts with Stories, Not Standards
Want to make the shift from a product-focused to a purpose-driven brand? Then you need to get at the stories that matter most to shape your brand, and then get them into the hands and hearts of the people who matter most. Chris Schermer discusses how to start with the experience to develop truly complete and compelling brand experiences.
-
Measuring Customer Loyalty Regarding Brand and Insistence
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.