VW Targets U.S. with Atlas Crossover

Volkswagen AG took the wraps off the all-new Atlas midsize crossover vehicle last night at an event in Santa Monica., Calif., near the end of America's historic Route 66.

The new model’s size, design, performance, features and name all are tailored to U.S. buyers, VW says. The Atlas rides on VW’s MQB platform, which also carries the Golf and next-generation compact Jetta and midsize Passat sedans.

Stretching 198 inches from bumper to bumper and 78 inches from side to side, the seven-passenger Atlas is about size of a Ford Explorer. It's longer than the Honda Pilot and Toyota Highlander and shorter than the Chevrolet Traverse. It also is bigger than VW’s two current crossover models, the compact Tiguan and midsize Touareg—both of which have been faulted for being over-priced.

VW says it will target family buyers with the Atlas. Kid-friendly features include a split-bench second row that allows motorists to more easily access the third row, even if child seats are installed in the second row.

Buyers will have the choice of five trim levels and two engines. The latter includes a 238-hp 2.0-liter turbocharged 4-banger and a 280-hp 3.6-liter V-6. An 8-speed automatic transmission is standard. The larger engine also will include optional all-wheel drive.

Available driver assist technologies include automatic emergency braking, active lane-assist, forward collision warning and adaptive cruise control. Smartphone integration is standard.

VW plans to launch the Atlas next spring. The vehicle will be built at the company’s plant in Chattanooga, Tenn.