Viper Redux?

Just as Fiat Chrysler Automobiles NV is phasing out its iconic Dodge Viper sports car, CEO Sergio Marchionne hints the nameplate may make a relatively quick comeback.

Despite his affinity for the car, Marchionne concedes there isn’t a viable business case for the current Viper. Sales plummeted 11% last year to fewer than 700 units. And the Viper can't meet U.S. safety regulations that will require new cars to come equipped with side curtain airbags by the 2018 model year, according to a Motor Trend report.

Marchionne told reporters earlier this month that a new Viper could eventually resurface, but he says such a decision hasn’t been made. He notes other FCA brands have made “architectural developments” that could support the Viper’s weight while offering significant performance and handling upgrades.

Media reports speculate a revitalized Viper likely would share a platform and engines with FCA’s Alfa Romeo and Maserati units or possibly Ferrari, which was recently spun off from FCA.

Production of the current Viper is due to end sometime in the next year. The car, powered by a 645-hp V-10, is going out on a high note by setting production-car speed records at more than a dozen racetracks in the last 15 months.