Mexican Media Brands
Toyota Ponders a Zippier Design for Prius
Toyota Corp. is mulling whether to give its Prius hatchback a mild design makeover or make a more dramatic change in the hybrid's appearance, Bloomberg News reports.
#hybrid
Share
Toyota Corp. is mulling whether to give its Prius hatchback a mild design makeover or make a more dramatic change in the hybrid's appearance, Bloomberg News reports.
Chris Hostetter, who heads Toyota's strategic planning in the U.S., tells the news service the company has detected an "undercurrent" of interest among consumers for a new Prius look.
The car, which debuted as a sedan in Japan 15 years ago, has barely changed from the current hatchback design introduced in 2003. Toyota is still considering a range of options for the next-generation hatchback due about a year from now, according to Hostetter. The short timetable suggests only a modest design update, however.
He says next year's model will mark the debut of a new modular platform intended to make it easier to expand the Prius model lineup. Hostetter tells Bloomberg the NS4 plug-in hybrid concept car that Toyota unveiled at the Detroit auto show in January includes elements of the new chassis.
RELATED CONTENT
-
UPS to Test Electric Delivery Truck
United Parcel Services of America Inc. is partnering with Los Angeles startup Thor Trucks Inc. to test a fully electric Class 6 delivery truck.
-
On Military Trucks, Euro Car Sales, Mazda Drops and More
Did you know Mack is making military dump trucks from commercial vehicles or that Ford tied with Daimler in Euro vehicle sales or the Mazda6 is soon to be a thing of the past or Alexa can be more readily integrated or about Honda’s new EV strategy? All that and more are found here.
-
Electric Trucks Emerging
Rudolph Diesel—who, incidentally, died mysteriously while traveling by a post office steamer on the English Channel in 1913—must be rolling in his grave.