Toyota May Trim Lineup in U.S.

Toyota Motor Corp. says it is reviewing its product offerings in the U.S. and may eliminate slow-sellers to help bolster its profitability.

Jim Lentz, CEO of the carmaker’s North American operations, tells Automotive News that likely targets are convertibles and coupes. He also vows a more targeted approach to sales incentives that favor its most profitable models in the American market.

Lentz notes that Toyota brand incentives in the U.S. are down 16% on slow-selling cars and up 8% on popular truck and SUV models. Toyota and its Lexus luxury brand already spend an average $1,200 less on incentives per sale than the U.S. market average, according to AN.