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Takata to Run Ads, Tap Social Media to Aid Airbag Recalls
Takata Corp. tells U.S. safety officials it will use such social networks as Facebook and Twitter to coax car owners into responding to recalls to replace airbag inflators that could explode.
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Takata Corp. tells U.S. safety officials it will use such social networks as Facebook and Twitter to coax car owners into responding to recalls to replace airbag inflators that could explode.
Takata also will run ads on the Web sites of local news sources urging visitors to go to a Web site that provides recall details. The ads will focus on seven high-temperature, high-humidity states in the southern U.S., where inflator failures are considered more likely.
In addition, Takata says it will partner with the Insurance Institute for Highway Safety to conduct a direct-mail campaign. The National Highway Traffic Safety Administration is reviewing Takata's proposal.
Eleven car and truck makers are recalling roughly 34 million vehicles with potentially dangerous Takata inflators that have so far been linked to eight deaths and more than 100 injuries. Takata's ads and social media initiatives would be in addition to callbacks being conducted by the vehicle producers.
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