Mexican Media Brands
PSA Readies Vehicles for Return to U.S. Market
PSA Group is engineering its next generation of vehicles to meet U.S. safety and emissions regulations as part of the company’s plans to re-enter North America.
#regulations
Share
PSA Group is engineering its next generation of vehicles to meet U.S. safety and emissions regulations as part of the company’s plans to re-enter North America.
Within four years PSA will be able to “push the button, if we decide to do so, in terms of product compliance vis-a-vis the U.S. regulations," CEO Carlos Tavares t reporters. But he reiterates the company is “not in a hurry” and will take its time introducing vehicles in North America.
Last year PSA announced its “Push to Pass” strategic plan—including launching 26 new or redesigned cars by 2022—to expand beyond Europe, where it generates about 60% of its sales.
Tavares says PSA has created a small team to manage future U.S. operations, which initially include several ridesharing and other new mobility partnerships. He also says the company has decided which of its brands—Peugeot, Citroen, DS and Opel—will enter the U.S. first but isn’t ready to announce them.
Citroen and Peugeot last sold vehicles in the market in 1974 and 1991, respectively. Earlier this year the French company acquired General Motors Co. Opel/Vauxhall operations in Europe for about $2.3 billion.
RELATED CONTENT
-
Feds Probe Another Tesla Crash Involving Autopilot Feature
Federal investigators are looking into another crash involving a Tesla Model S electric sedan that was operating in semi-autonomous mode.
-
Bill on Self-Driving Cars Stalls in Senate
Congressional efforts to make it easier to develop self-driving cars in the U.S. have stalled in the Senate despite strong bipartisan support.
-
Seniors, Pollution and Exercise
People who are opposed to stricter emissions regulations, especially those who are over 60, may be interested in learning about a research study led by the Imperial College London and Duke University, funded by the British Heart Foundation—even healthy +60 people.