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Nissan Picks Omnicom to Consolidate Branding
Nissan Motor Corp. has chosen New York City-based Omnicom Group to manage its global brand marketing worldwide.
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Nissan Motor Corp. has chosen New York City-based Omnicom Group to manage its global brand marketing worldwide.
The multi-year deal, which is effective immediately, includes advertising, communications, digital services, marketing, media and promotions.
Omnicom has created a unit called Nissan United to handle the program and named Jon Castle to run it. The group will direct and align Nissan's global network of Omnicom affiliates and other agencies, including Emanate, Interbrand, Hakuhodo, OMD Worldwide and TBWA Worldwide, according to the carmaker.
Nissan has described "brand power" as a key part of the Nissan Power 88 strategic plan it announced two years ago. The strategy aims to cut costs 5% and boost the company's profit margin and global market share to 8% each by fiscal 2016.
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