Mexican Media Brands
Nissan Picks Omnicom to Consolidate Branding
Nissan Motor Corp. has chosen New York City-based Omnicom Group to manage its global brand marketing worldwide.
#marketing
Share
Nissan Motor Corp. has chosen New York City-based Omnicom Group to manage its global brand marketing worldwide.
The multi-year deal, which is effective immediately, includes advertising, communications, digital services, marketing, media and promotions.
Omnicom has created a unit called Nissan United to handle the program and named Jon Castle to run it. The group will direct and align Nissan's global network of Omnicom affiliates and other agencies, including Emanate, Interbrand, Hakuhodo, OMD Worldwide and TBWA Worldwide, according to the carmaker.
Nissan has described "brand power" as a key part of the Nissan Power 88 strategic plan it announced two years ago. The strategy aims to cut costs 5% and boost the company's profit margin and global market share to 8% each by fiscal 2016.
RELATED CONTENT
-
Germany Orders Tesla to Drop “Autopilot” Marketing Term
Germany’s Federal Motor Transport Authority (KBA) has demanded that Tesla Motors Inc. stop using the term “Autopilot” in its advertising to describe the semi-autonomous driving feature in its electric cars, Bild am Sonntag reports.
-
Daimler Names New Mercedes-Benz Sales Chief
Britta Seeger has been named head of global sales and marketing for Mercedes-Benz Cars, effective Jan. 1.
-
Ford May Help Market Deutsche Post’s Electric Delivery Vans
Deutsche Post DHL Group’s electric van, which rides on a Ford Transit van platform, could get a marketing boost from Ford Motor Co., says Automotive News Europe.