Mexican Media Brands
Mercedes to Market EVs Under MEQ Sub-Brand?
Daimler AG’s Mercedes-Benz unit has filed trademark applications for several vehicle names starting with an EQ prefix that will form the basis of an MEQ sub-brand for electric vehicles, AutoExpress reports.
#hybrid
Share
Daimler AG’s Mercedes-Benz unit has filed trademark applications for several vehicle names starting with an EQ prefix that will form the basis of an MEQ sub-brand for electric vehicles, AutoExpress reports.
The trademarked names range from EQA to EQX, according to the U.K.-based enthusiast magazine. The report follows several others that indicated Mercedes is planning an unnamed sub-brand for high-end EVs that will compete against Tesla and BMW’s “i” brand.
The rollout will start in about two years with a sedan called the EQS, according to AutoExpress. The magazine, which doesn’t cite its sources, says the car will use a new EV-specific platform that’s expected to be called the EVA.
Mercedes has said it is developing several new EVs but hasn’t revealed any details about them. Previous reports indicated the carmaker will unveil a concept EV at next month’s Paris auto show.
RELATED CONTENT
-
On Military Trucks, Euro Car Sales, Mazda Drops and More
Did you know Mack is making military dump trucks from commercial vehicles or that Ford tied with Daimler in Euro vehicle sales or the Mazda6 is soon to be a thing of the past or Alexa can be more readily integrated or about Honda’s new EV strategy? All that and more are found here.
-
On Ford Maverick, Toyota Tundra Hybrid, and GM's Factory Footprint
GM is transforming its approach to the auto market—and its factories. Ford builds a small truck for the urban market. Toyota builds a full-size pickup and uses a hybrid instead of a diesel. And Faurecia thinks that hydrogen is where the industry is going.
-
About the 2020 Lincoln Aviator
Successful vehicles tend to be those that are available on a global basis, and increasingly, those vehicles tend to be in the SUV segment writ large.