Jaguar Mulls All-Electric Future

Jaguar Land Rover Ltd.’s Jaguar unit, which launched its first electric vehicle this year, may switch to an all-electric lineup as soon as 2027.

Jaguar product planners have outlined a preliminary strategy to replace current conventionally powered models with new EVs in coming years, Autocar reports. The U.K. enthusiast magazine, which doesn’t cite its sources, describes the plan as “fairly advanced” but not yet approved.

Internal estimates indicate Jaguar could increase annual sales to 300,000 units and derive much higher retail prices with a four- or five-model EV lineup. Through the first nine months of 2018, Jaguar’s global sales totaled 136,000 vehicles with its current six-model lineup—including the just-launched I-Pace electric crossover (pictured).

Under the proposed plan, Jaguar would replace the XJ sedan with a redesigned electric model early next decade. The vehicle would target the Tesla Model S sedan and the upcoming Mercedes-Benz EQS and Porsche Taycan, according to the report.

Jaguar likely will stick with its previously announced plans to launch the J-Pace midsize crossover vehicle in 2021. That vehicle is expected to offer mild and plug-in hybrid powertrains in addition to sharing piston engines with Land Rover’s Range Rover and Range Rover Sport SUVs.

Autocar says an electric crossover could replace the slow-selling XE and XF sedans when they reach the end of their lifecycles in about 2023. By mid-decade, the current E-Pace and F-Pace crossovers likely would be phased out, and the next-generation I-Pace would be introduced.