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Hyundai Delays European Market Share Target
Hyundai Motor Co. has postponed its goal of capturing 5% of Europe's car market to the end of the decade from its previous deadline of 2016, The Wall Street Journal reports.
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Hyundai Motor Co. has postponed its goal of capturing 5% of Europe's car market to the end of the decade from its previous deadline of 2016, The Wall Street Journal reports.
Allan Rushforth, Hyundai chief for Europe, tells the newspaper that the company aims to maintain its current 3.5% share this year because of weak and unpredictable sales there.
Hyundai's portion of the region's sales nearly doubled to that level in the past five years. The Journal notes that the brand's low-priced offerings have attracted budget-conscious consumers during Europe's economic downturn.
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