Mexican Media Brands
Honda Ads Urge Owners to Act on Takata Airbag Recall
Honda Motor Co. is launching a multimedia ad campaign in the U.S. to urge its customers to respond to the company's recall of defective Takata Corp. airbag inflators.
#regulations #Acura
Share
Honda Motor Co. is launching a multimedia ad campaign in the U.S. to urge its customers to respond to the company's recall of defective Takata Corp. airbag inflators.
The initiative, which will begin on Monday, will include sponsored Facebook posts, full-page color ads in more than 120 newspapers and 30-second radio spots in more than 110 markets. Ad will be in English or Spanish, depending upon the market's prevalent language.
Honda says the campaign will target Honda and Acura owners in 11 states and U.S. territories noted for consistently high humidity and ambient temperatures. Both factors are believed to cause the Takata inflators to degrade over time, then explode when activated.
RELATED CONTENT
-
U.S. in No Hurry to Regulate Autonomous Vehicles
The National Highway Traffic Safety Administration says the emerging technology involved in self-driving cars is too new to be tightly regulated.
-
Bill on Self-Driving Cars Stalls in Senate
Congressional efforts to make it easier to develop self-driving cars in the U.S. have stalled in the Senate despite strong bipartisan support.
-
CARB Predicts 10x Hike in Fuel Cell Vehicles by 2024
California expects the number of fuel cell-powered vehicles registered in the state will surge to 23,600 units in 2021 from 4,800 through May of this year and reach 47,200 by 2024.