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Fuel Economy Remains Top Concern for U.S. Consumers
Fuel prices continue to fall, but American consumers haven't changed their desire for more fuel-efficient vehicles, according to J.D.
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Fuel prices continue to fall, but American consumers haven't changed their desire for more fuel-efficient vehicles, according to J.D. Power and Associates.
The market research firm's annual Avoider Study says fuel economy remains the most influential factor in choosing a new vehicle for the fourth consecutive year. Mileage is the top reason to choose and the second-most-common reason (after exterior appearance) to reject a specific vehicle.
Consumers remain as sensitive as ever to the price of efficiency, however. Power notes that hybrid and electric cars are losing market share in the U.S. A big reason: One in four shoppers rejects as too expensive those types of powertrains.
The report notes that Gen Y consumers (the 26% of the American population born between 1977 and 1994) embrace eco-friendly practices but are even more likely to reject an EV or hybrid because of its price.
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