Mexican Media Brands
Fuel Economy Remains Top Concern for U.S. Consumers
Fuel prices continue to fall, but American consumers haven't changed their desire for more fuel-efficient vehicles, according to J.D.
#economics
Share
Fuel prices continue to fall, but American consumers haven't changed their desire for more fuel-efficient vehicles, according to J.D. Power and Associates.
The market research firm's annual Avoider Study says fuel economy remains the most influential factor in choosing a new vehicle for the fourth consecutive year. Mileage is the top reason to choose and the second-most-common reason (after exterior appearance) to reject a specific vehicle.
Consumers remain as sensitive as ever to the price of efficiency, however. Power notes that hybrid and electric cars are losing market share in the U.S. A big reason: One in four shoppers rejects as too expensive those types of powertrains.
The report notes that Gen Y consumers (the 26% of the American population born between 1977 and 1994) embrace eco-friendly practices but are even more likely to reject an EV or hybrid because of its price.
RELATED CONTENT
-
MTU Research to Boost Fuel Economy ~20%
Researchers are using V2X communications and other methods to provide vehicles with a significant increase in fuel economy.
-
On Lincoln-Shinola, Euro EV Sales, Engineered Carbon, and more
On a Lincoln-Shinola concept, Euro EV sales, engineered carbon for fuel cells, a thermal sensor for ADAS, battery analytics, and measuring vehicle performance in use with big data
-
On Global EV Sales, Lean and the Supply Chain & Dealing With Snow
The distribution of EVs and potential implications, why lean still matters even with supply chain issues, where there are the most industrial robots, a potential coming shortage that isn’t a microprocessor, mapping tech and obscured signs, and a look at the future