Published

Ford Readies 3 New Models for India

Ford Motor Co. plans to introduce three new models in the Indian car market within nine months to bolster sagging sales there, Bloomberg News reports.
#economics

Share

Ford Motor Co. plans to introduce three new models in the Indian car market within nine months to bolster sagging sales there, Bloomberg News reports.

The redesigned Figo Aspire small sedan due in August will launch the blitz. The car will be powered by a 1.2-liter gasoline or 1.5-liter diesel engine mated to a 5-speed manual gearbox. A 1.5-liter gasoline engine and 6-speed automatic transmission combination is optional.

The unusually well-equipped Figo sedan will offer dual frontal airbags, hill launch assist, antilock brakes, electronic stability control and automatic climate control. An optional trim level offers six airbags.

Ford will follow the Figo Aspire sedan with a new hatchback variant in October, Both versions will be assembled at the company's new factory in Sanand. Bloomberg says a third new model, the revamped Endeavor SUV, is due by about the end of 2015.

Demand for Ford vehicles fell 11% to 75,100 units in the fiscal year ended March 31, according to the Society of Indian Automobile Manufacturers. SIAM adds that Ford's volume plunged 29% to 14,200 units in the first quarter of the current fiscal year.

RELATED CONTENT

  • What Suppliers Need to Know Right Now

    This is a time of reckoning for the auto industry, says Paul Eichenberg. He has some recommendations as to how companies can make their way through it.

  • Is The V8 Dead?

    Tougher fuel economy standards may be the end of most V8s.

  • Fuel Economy Gains in July

    What you’re looking at here is a sales-weighted fuel economy chart (the numbers in the white boxes represent miles per gallon) that was put together by two diligent researchers, Michael Sivak and Brandon Schoettle, of the University of Michigan Transportation Research Institute.

Gardner Business Media - Strategic Business Solutions