Published

Ford Names EV Boss for Europe

Ford Motor Co. has appointed Steve Hood to the newly created job of director of electrified vehicle in Europe, effective immediately.
#hybrid

Share

Ford Motor Co. has appointed Steve Hood to the newly created job of director of electrified vehicle in Europe, effective immediately.

Hood previously was Ford’s vice president of marketing, sales and service with the company’s Changan Ford joint venture in China.

The 33-year Ford veteran will head the company’s European EV strategy, new-business models and efforts to expand the company’s portfolio of electrified vehicles and services to support them. Ford expects to spend some $11 billion on electrification by 2022. The company plans to introduce an all-electric SUV in Europe in 2020.

Hood reports to Ted Cannis, global director for electrified vehicles, and Steven Armstrong, president of Ford’s operations in Europe, the Middle East and Africa.

RELATED CONTENT

  • GAC, CATL Partner on Two Battery Ventures

    Two new battery ventures are being formed in China by domestic carmaker Guangzhou Automobile Group Ltd. and battery giant Contemporary Amperex Technology Ltd.

  • Internal Combustion Engines’ Continued Domination (?)

    According to a new research study by Deutsche Bank, “PCOT III: Revisiting the Outlook for Powertrain Technology” (that’s “Pricing the Car of Tomorrow”), to twist a phrase from Mark Twain, it seems that the reports of the internal combustion engine’s eminent death are greatly exaggerated.

  • About the 2020 Lincoln Aviator

    Successful vehicles tend to be those that are available on a global basis, and increasingly, those vehicles tend to be in the SUV segment writ large.

Gardner Business Media - Strategic Business Solutions