Ford: Better Market Share Prospects in India Than China

Ford Motor Co. has a greater opportunity to increase its market share in India than in China because competition in the latter is more intense, Asia-Pacific chief Joe Hinrichs tells the CNBC television network.

China, where Ford is a latecomer, already has as many as 90 brands, Hinrichs notes. About 42 car marques are sold in India, according to the country's online auto data provider Car Dekho.com. Ford has slightly more than a 2% market share in China vs. about 3% in India.

Ford debuted its first India-specific car, the $6,700 Figo, two years ago. The company plans to introduce eight more models there in coming years. It also will add a new dealer in India every 10 days on average, according to Hinrichs.