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Daimler to Accelerate Cost-Cutting Drive
Daimler AG, which cut costs by €2 billion in 2012-2015, tells investors it aims to save at least that much more over the next several years.
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Daimler AG, which cut costs by €2 billion in 2012-2015, tells investors it aims to save at least that much more over the next several years.
CEO Dieter Zetsche, who announced the goal as the next phase in the company's Fit for Leadership drive, did not say when the new efficiency push would begin or how long it would continue.
For now, Daimler continues to trail rivals Audi and BMW in return on sales. In the first quarter of 2015, Daimler's ratio of 9.2% compared with 9.7% for Audi and 9.5% for BMW.
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