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Daimler, BYD Launch "Denza" EV Brand in China
Daimler AG and China's BYD Co. have unveiled a new brand, Denza, for the electric vehicle they plan to introduce next year.
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Daimler AG and China's BYD Co. have unveiled a new brand, Denza, for the electric vehicle they plan to introduce next year.
The car is being developed by BYD Daimler New Technology Co. Ltd., a 50:50 joint venture the companies set up in May 2010. The partnership is chaired by Ulrich Walker, chairman and CEO of Daimler's northeast Asian operations.
BYD-Daimler will debut the EV as a Denza concept vehicle at the Beijing auto show on April 23. The partners plan to put the car into production in 2013.
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