Mexican Media Brands
Chevrolet to Exit Mainstream European Market
General Motors Co. says it will stop marketing its high-volume Chevrolet vehicles in Europe in 2016.
#marketing
Share
General Motors Co. says it will stop marketing its high-volume Chevrolet vehicles in Europe in 2016.
GM will continue to market those models in Russia and surrounding countries, and it will offer specialty models mainly the Chevrolet Corvette sports car in Europe.
The company attributes the Chevy impending pullback to a "challenging business model" and the continuing sales slump in Europe. Analysts point out that Chevrolet, most of whose European models are made in South Korea, competes directly against GM's ailing Opel and Vauxhall brands.
GM also is moving forward with plans to broaden its Cadillac luxury car lineup in Europe over the next three years.
RELATED CONTENT
-
Navigation Comes to Pocket Bikes
According to the National Highway Traffic Safety Administration, “NHTSA does not define the terms ‘motor scooter,’ ‘moped,’ ‘pocket bike,’ ‘mini-chopper,’ ‘mini-ninja,’ or any other terms of this nature that may be used for the purpose of marketing motorcycles and motor driven cycles.
-
Toyota Catching Air
There is a growing concern among automakers that young people just aren’t as keen on driving as those automakers—as in people who are generally north of 45—find that even their own children, kids who have grown up with a highly satisfactory lifestyle thanks to the existence of cars and trucks, are largely indifferent to driving or, in some cases, even getting a license.
-
NHTSA Bans Device that Disables Tesla Autopilot Safety Feature
Federal authorities have ordered a California company to stop marketing a device that interferes with the automatic warnings issued by Tesla Inc.’s Autopilot semi-autonomous driving system.