Mexican Media Brands
Chevrolet to Exit Mainstream European Market
General Motors Co. says it will stop marketing its high-volume Chevrolet vehicles in Europe in 2016.
#marketing
Share
General Motors Co. says it will stop marketing its high-volume Chevrolet vehicles in Europe in 2016.
GM will continue to market those models in Russia and surrounding countries, and it will offer specialty models mainly the Chevrolet Corvette sports car in Europe.
The company attributes the Chevy impending pullback to a "challenging business model" and the continuing sales slump in Europe. Analysts point out that Chevrolet, most of whose European models are made in South Korea, competes directly against GM's ailing Opel and Vauxhall brands.
GM also is moving forward with plans to broaden its Cadillac luxury car lineup in Europe over the next three years.
RELATED CONTENT
-
Cadillac Names Wahl as Global Marketing Chief
General Motors Co.’s Cadillac unit has chosen Deborah Wahl to take over as its new chief marketing officer on March 26.
-
Uber Sheds One-Third of Its Marketing Team
Uber Technologies Inc. says it laid off off 400 of its 1,200 global marketing staff yesterday to cut costs and simplify operations.
-
XPeng and NIO: Their Approaches to the Market
Although their sales numbers are far from enormous, their strategies may provide huge growth opportunities