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Chevrolet to Exit Mainstream European Market
General Motors Co. says it will stop marketing its high-volume Chevrolet vehicles in Europe in 2016.
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General Motors Co. says it will stop marketing its high-volume Chevrolet vehicles in Europe in 2016.
GM will continue to market those models in Russia and surrounding countries, and it will offer specialty models mainly the Chevrolet Corvette sports car in Europe.
The company attributes the Chevy impending pullback to a "challenging business model" and the continuing sales slump in Europe. Analysts point out that Chevrolet, most of whose European models are made in South Korea, competes directly against GM's ailing Opel and Vauxhall brands.
GM also is moving forward with plans to broaden its Cadillac luxury car lineup in Europe over the next three years.
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