Mexican Media Brands
Cadillac Aims for 11% Operating Margin by 2026
General Motors Co.’s Cadillac marque aims to reach an 11% operating margin a decade from now, brand President Johan de Nysschen tells Reuters at the Beijing auto show.
#economics
Share
General Motors Co.’s Cadillac marque aims to reach an 11% operating margin a decade from now, brand President Johan de Nysschen tells Reuters at the Beijing auto show.
Reuters says the 10-year goal indicates the amount of time GM has given de Nysschen to elevate the brand’s stature and performance.
Last August the former head of Nissan Motor Corp.'s Infiniti luxury brand told analysts Cadillac hopes to become a separate business unit with its own balance sheet in 2017.
De Nysschen has repeatedly cautioned that turning Cadillac into a competitor to Audi, BMW and Mercedes-Benz will take many years. He also warned dealers they can expect sales volume will drop until the brand rolls out new products, adopts a richer pricing structure and repositions itself as a younger and more contemporary marque.
RELATED CONTENT
-
On Headlights, Tesla's Autopilot, VW's Electric Activities and More
Seeing better when driving at night, understanding the limits of “Autopilot,” Volkswagen’s electric activities, and more.
-
All About the 2018 Honda Accord
The common wisdom seems to be that midsize cars have pretty much had it in the U.S. new car market.
-
Enterprise Edges into Self-Driving Car Market
U.S. rental car giant Enterprise Holdings Inc. is the latest company to venture into the world of self-driving vehicles.