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Cadillac Aims for 11% Operating Margin by 2026
General Motors Co.’s Cadillac marque aims to reach an 11% operating margin a decade from now, brand President Johan de Nysschen tells Reuters at the Beijing auto show.
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General Motors Co.’s Cadillac marque aims to reach an 11% operating margin a decade from now, brand President Johan de Nysschen tells Reuters at the Beijing auto show.
Reuters says the 10-year goal indicates the amount of time GM has given de Nysschen to elevate the brand’s stature and performance.
Last August the former head of Nissan Motor Corp.'s Infiniti luxury brand told analysts Cadillac hopes to become a separate business unit with its own balance sheet in 2017.
De Nysschen has repeatedly cautioned that turning Cadillac into a competitor to Audi, BMW and Mercedes-Benz will take many years. He also warned dealers they can expect sales volume will drop until the brand rolls out new products, adopts a richer pricing structure and repositions itself as a younger and more contemporary marque.
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