Mexican Media Brands
Cadillac Adds a Global Marketing Chief
General Motors Co. has named Uwe Ellinghaus to become its Cadillac brand's chief marketing officer, a new position for the luxury car unit, on Jan. 1.
#marketing
Share
General Motors Co. has named Uwe Ellinghaus to become its Cadillac brand's chief marketing officer, a new position for the luxury car unit, on Jan. 1.
His primary mission will be to extend the Cadillac brand globally.
Ellinghaus, 44, was CMO for BMW AG in 2010-2012 and most recently headed marketing and sales for Montblanc International.
RELATED CONTENT
-
Ford May Help Market Deutsche Post’s Electric Delivery Vans
Deutsche Post DHL Group’s electric van, which rides on a Ford Transit van platform, could get a marketing boost from Ford Motor Co., says Automotive News Europe.
-
GM to Import Chinese-Made Cadillac Plug-in Hybrids
General Motors Co. plans later this year to ship plug-in hybrid versions of its just-introduced Cadillac CT6 sedan from China to the U.S., says Uwe Ellinghaus, the brand’s marketing chief.
-
NHTSA Bans Device that Disables Tesla Autopilot Safety Feature
Federal authorities have ordered a California company to stop marketing a device that interferes with the automatic warnings issued by Tesla Inc.’s Autopilot semi-autonomous driving system.