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Cadillac Adds a Global Marketing Chief
General Motors Co. has named Uwe Ellinghaus to become its Cadillac brand's chief marketing officer, a new position for the luxury car unit, on Jan. 1.
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General Motors Co. has named Uwe Ellinghaus to become its Cadillac brand's chief marketing officer, a new position for the luxury car unit, on Jan. 1.
His primary mission will be to extend the Cadillac brand globally.
Ellinghaus, 44, was CMO for BMW AG in 2010-2012 and most recently headed marketing and sales for Montblanc International.
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