Mexican Media Brands
Cadillac Adds a Global Marketing Chief
General Motors Co. has named Uwe Ellinghaus to become its Cadillac brand's chief marketing officer, a new position for the luxury car unit, on Jan. 1.
#marketing
Share
General Motors Co. has named Uwe Ellinghaus to become its Cadillac brand's chief marketing officer, a new position for the luxury car unit, on Jan. 1.
His primary mission will be to extend the Cadillac brand globally.
Ellinghaus, 44, was CMO for BMW AG in 2010-2012 and most recently headed marketing and sales for Montblanc International.
RELATED CONTENT
-
Simon Sproule Has Forgotten More About Auto Than Many Experts Know
With a CV like his, there is a depth of knowledge not readily matched.
-
Cadillac’s Global Marketing Chief Quits
Uwe Ellinghaus, who took over as the head of global marketing for General Motors Co.’s Cadillac brand in 2014, has resigned, effective Jan. 31.
-
XPeng and NIO: Their Approaches to the Market
Although their sales numbers are far from enormous, their strategies may provide huge growth opportunities