Mexican Media Brands
BMW May Hire Ex-Audi Sales Chief Schwarzenbauer
BMW AG plans to hire Peter Schwarzenbauer, former sales and marketing chief at Volkswagen AG's Audi unit, in an unspecified senior management position, Bloomberg News reports.
#marketing
Share
BMW AG plans to hire Peter Schwarzenbauer, former sales and marketing chief at Volkswagen AG's Audi unit, in an unspecified senior management position, Bloomberg News reports.
The news service cites unidentified sources who say Schwarzenbauer will join BMW next month and report directly to CEO Norbert Reithofer.
Schwarzenbauer left Audi last June after a VW management shakeup. The brand's sales jumped about 50% to 1.46 million vehicles during his four years in the sales post.
Audi and BMW are competing to be the global top-selling luxury brand. BMW took the crown in 2012. The brand sold 221,800 vehicles worldwide in the first two months of 2013 a mere 400 vehicles more than Audi.
RELATED CONTENT
-
Ford May Help Market Deutsche Post’s Electric Delivery Vans
Deutsche Post DHL Group’s electric van, which rides on a Ford Transit van platform, could get a marketing boost from Ford Motor Co., says Automotive News Europe.
-
PSA Could Begin Selling Opel Models Outside Europe in 2018
PSA Group says it could begin marketing certain Opel-brand cars outside Europe as soon as next year under terms of its acquisition of the company from General Motors Co.
-
GM to Import Chinese-Made Cadillac Plug-in Hybrids
General Motors Co. plans later this year to ship plug-in hybrid versions of its just-introduced Cadillac CT6 sedan from China to the U.S., says Uwe Ellinghaus, the brand’s marketing chief.