Mexican Media Brands
BMW Expands Use of Product “Geniuses” in U.S. Dealerships
BMW AG tells Automotive News it intends to expand its team of "Genius" product advisors who help U.S. customers master their vehicles' electronic features to 750 this year from 500 in 2014.
#electronics #regulations
Share
BMW AG tells Automotive News it intends to expand its team of "Genius" product advisors who help U.S. customers master their vehicles' electronic features to 750 this year from 500 in 2014.
The special advisors explain features but don't directly sell cars. They assist customers when they take delivery of their vehicles and can be contacted later via the car's built-in emergency call button. BMW also is offering a smartphone app that offers information about in-car electronics.
BMW says the goal is to improve customer relations and loyalty. Skeptics tell AN they see the program as a threat to the role of conventional salespeople.
RELATED CONTENT
-
2017 Buick LaCrosse Premium AWD
The Buick design team deserves the strongest of accolades for their work at transforming the appearance of the brand from one of, well something akin to “the last ride” to one of contemporary stylishness befitting of a the cohort of automotive customers who didn’t cast their first presidential ballot in 1968 or earlier.
-
On Military Trucks, Euro Car Sales, Mazda Drops and More
Did you know Mack is making military dump trucks from commercial vehicles or that Ford tied with Daimler in Euro vehicle sales or the Mazda6 is soon to be a thing of the past or Alexa can be more readily integrated or about Honda’s new EV strategy? All that and more are found here.
-
On the Genesis GV80, Acura MDX, BMW iDrive and more
From Genesis to Lamborghini, from Bosch to Acura: new automotive developments.