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Aston Martin Targets 25% EV Sales
Aston Martin Lagonda Ltd., which currently offers no electrified powertrains, expects all-electric cars will account for 25% of its sales volume by 2025.
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Aston Martin Lagonda Ltd., which currently offers no electrified powertrains, expects all-electric cars will account for 25% of its sales volume by 2025.
CEO Andy Palmer tells the Financial Times the move to electrification is being driven by the high cost of bringing piston engines into compliance with future emission and fuel economy standards. He also says there is room in the growing luxury EV market above Tesla Motors Inc.’s $136,000 (€122,400) top-of-the line electrics.
Last year the company said it would introduce all-electric versions of its Rapide sedan in 2017 and upcoming DBX crossover by 2020.
Palmer opines that Aston Martin’s entire lineup eventually will be electric powered. He says a 25% mix of such models by 2025 is a “reasonable” goal. FT notes the company's target is in line with the electrification forecasts by other European carmakers.
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