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Apple-Branded EV Due by 2020?
Apple Inc.'s secretive electric car project could introduce an electric car as early as 2020, sources tell Bloomberg News.
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Apple Inc.'s secretive electric car project could introduce an electric car as early as 2020, sources tell Bloomberg News.
But Apple also may scrap the plan, as it has done with other product development projects, if the car doesn't evolve satisfactorily, the sources caution.
Meanwhile, auto industry pundits question whether Apple, a company with zero carmaking experience, could create and begin producing an EV in five years or less. They suggest a development period of 7-10 years is more realistic.
Bloomberg points out that Apple typically enters markets pioneered by others only when it can offer a product that redefines a category. But with a war chest of $178 billion in cash, the company certainly can afford to bring enormous resources to the task.
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