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Akerson Puts New Twist on GM Marketing
CEO Dan Akerson is revamping General Motors Co.'s marketing structure by naming executives to run the global sales and marketing operations of the Cadillac and Chevrolet brands, Automotive News reports.
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CEO Dan Akerson is revamping General Motors Co.'s marketing structure by naming executives to run the global sales and marketing operations of the Cadillac and Chevrolet brands, Automotive News reports.
The newspaper cites unidentified sources who say the two executives will take the place of worldwide Chief Marketing Officer Joel Ewanick, who was fired in July. Both brand bosses will report directly to Akerson.
Last week GM named Bob Ferguson, its former top lobbyist, as vice president of global Cadillac.
Akerson is conducting a national search for the new Chevy chief, according to AN. It says internal candidates will be considered, and the job may be filled early next year.
Akerson considered creating separate Cadillac and Chevy divisions with profit-and-loss responsibility, the newspaper asserts. Since he became CEO two years ago, GM has made a series of changes to its marketing organization.
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