Published

Why Print Matters

Print advertising is still alive and working. Printed media is staying afloat despite negative predictions and skepticism around it. Even more, in some industries, it remains the number one marketing platform. Print still bears a trust-value and quality that keeps it at the forefront.

Share

stock photo

Does print matter? Is print advertising dead? Do people still read magazines? Is print still relevant in the digital age? YES! Despite the amount of digital and online content and engagement that happens, print still bears a trust-value and quality that keeps it at the forefront.

In today’s digital world it’s easy to assume print advertising is dead. But print matters. Print advertising is still alive and working. Printed media is staying afloat despite negative predictions and skepticism around it. Even more, in some industries, it remains the number one marketing platform. If you want, proof, just read this

RELATED CONTENT

  • The Fisherman Approach to Print Advertising

    Hook-less ads are a waste of money. Trade magazines with lots of information-hungry readers represent oceans of possibilities. You just need to know which bait to use. Here are some ideas to stop readers and reel them in.

  • 26 Relevant Print Marketing Statistics: 2022 Ad Spending & Impact

    Print marketing is not dead. Its impact on consumer brand recall and purchase decision is worth considering, especially if you want to implement an integrated, multi-channel approach to your marketing strategy. This article on marketing trends and predictions can provide more insights on strategies you can use for your business or marketing clients.

  • Marketing Messages That Cut Through The Noise

    We’ve talked about customer journeys, emotional intelligence, and finding and retaining customers. You’ve tuned up your marketing messages. Now it’s time to decide where to place them, so customers tune in. In a world with endless channels of information, how do you become a source of knowledge — not noise? One step at a time.

Gardner Business Media - Strategic Business Solutions