Why Print Matters
Print advertising is still alive and working. Printed media is staying afloat despite negative predictions and skepticism around it. Even more, in some industries, it remains the number one marketing platform. Print still bears a trust-value and quality that keeps it at the forefront.

Does print matter? Is print advertising dead? Do people still read magazines? Is print still relevant in the digital age? YES! Despite the amount of digital and online content and engagement that happens, print still bears a trust-value and quality that keeps it at the forefront.
In today’s digital world it’s easy to assume print advertising is dead. But print matters. Print advertising is still alive and working. Printed media is staying afloat despite negative predictions and skepticism around it. Even more, in some industries, it remains the number one marketing platform. If you want, proof, just read this
RELATED CONTENT
-
Your Media Representative – Feel the Love
Thank goodness I was taught to have a different attitude about space reps at my very first agency job out of college. Here are just some of the many things I’ve learned – and am still learning – from media representatives during my career in manufacturing marketing communications.
-
5 Tips for Making Print Advertising More Measurable
Print advertising can still be extremely valuable, especially in the manufacturing sector. Learn how to integrate your print advertising in trade publications with your digital campaigns to make them more measurable and improve your ROI.
-
Trade Publications Deliver Double ROI Punch: Advertising and Technical Know-How
When Dianna Huff first wrote about Gardner’s survey data, she took the tilt toward print with a grain of salt because Gardner is in the business of producing print. Since writing that post, she’s visited a number of small manufacturers where she sees that trade publications are seemingly thriving. To see if her assumptions were correct, she spoke with Rick Kline, Sr. CEO of Gardner Business Media.