Why Brand Counts

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Today, brands have evolved beyond a single logo and a tagline to serve a myriad of purposes. Though the nature of its expanding functions makes brand difficult to assess, a variety of sources return evidence to support that a strong brand is more compelling than ever. No longer limited to marketing metrics, the impact of brand can now be felt in business outcomes. It is therefore imperative to elevate brand discussion to the strategic realm and evaluate it via strategic metrics. Here is a compilation of multiple studies with perspectives on the value of brand. Read more

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