Mexican Media Brands
Why Brand Counts
Brands have evolved beyond a single logo and a tagline to serve a myriad of purposes. A variety of sources return evidence to support that a strong brand is more compelling than ever. No longer limited to marketing metrics, the impact of brand can be felt in business outcomes. It is imperative to elevate brand discussion to the strategic realm and evaluate it via strategic metrics. Here are multiple studies with perspectives on the value of brand.
#brandbuilding
Share
Today, brands have evolved beyond a single logo and a tagline to serve a myriad of purposes. Though the nature of its expanding functions makes brand difficult to assess, a variety of sources return evidence to support that a strong brand is more compelling than ever. No longer limited to marketing metrics, the impact of brand can now be felt in business outcomes. It is therefore imperative to elevate brand discussion to the strategic realm and evaluate it via strategic metrics. Here is a compilation of multiple studies with perspectives on the value of brand. Read more
RELATED CONTENT
-
How to Write a B2B Marketing Email That Works
B2B copywriter David McGuire shares four tips to help stand out in a crowded inbox. He tries to stick to these four key principles when writing emails.
-
The QSP Trap and How Manufacturers Can Achieve Effective Brand Differentiation
Is your brand victim to the most common brand positioning trap that captures manufacturers? Find out and learn how to achieve effective brand differentiation in the process.
-
Creating a Brand Identity -- Logo Logic
Establishing brand identity is important, and consistent logo appearance is key. Here’s food for thought in designing or deploying yours. How do you keep your logo, and its contribution to brand identity, intact and recognizable, wherever used? Here are three insights and a big conclusion. It’s your brand . . . your logo. You need to control its use in every way possible to maintain consistency.