What B2B Sales Prospects Want to See from Your Website
As you walk through the customer’s journey through your website, you should ask yourself: “is this page/landing page/pop-up window/website feature making it easier to convert people into customers?” Here are tips to make your website more sales-focused, based on the most important elements that your prospects want to see.

RELATED CONTENT
-
Digital Marketing Trends You Need to Know for 2023
What are the most important digital marketing trends we’ll likely see in 2023? This article will discuss in more detail specific trends to look out for.
-
Life On Deadline
EVP of Content and Web Kate Hand on building an unexpected career at a place that values balance.
-
High Quality Website Images Build Trust and Authority in Your Company and Brand
Your website does more than sell your products, services and your business — it also sells people on the reasons why they should do business with you. In a new video released by Google in January 2020, John Mueller explained how image search rankings work. The first tip was to provide high quality images. But, what is meant by “high quality?” And, why did Mueller put this tip first versus how to get “found” in image search?