Published

What B2B Sales Prospects Want to See from Your Website

As you walk through the customer’s journey through your website, you should ask yourself: “is this page/landing page/pop-up window/website feature making it easier to convert people into customers?” Here are tips to make your website more sales-focused, based on the most important elements that your prospects want to see.

Share

Stock Photo Image
Your website should be so well designed and well written that it makes it easy for every potential customer to buy from you, and it should increase the odds of converting every prospect visiting the site. The question you should ask as you walk through the customer’s journey through your website: “is this page/landing page/pop-up window/website feature making it harder or easier to convert people into customers?” Here are a few tips for how to re-think your website to make it more sales-focused, based on the most important elements that your prospects want to see. Read more

RELATED CONTENT

  • 10 Things The Industrial Buying Influence Data Has Taught Us About Marketing to Manufacturers

    There’s no denying that buying and selling strategies have evolved over the last decade, but a few common themes have held strong. We’ve compiled the last four years of Industrial Buying Influence data to uncover trends in how manufacturing professionals discover, evaluate, and purchase capital equipment. Here are the ten findings that should change how every industrial supplier thinks about their marketing. 

  • 12 of the Best ‘Contact Us’ Page Examples You’ll Want to Copy

    Your 'Contact Us' page is one of the top four most important pages on your website. It's typically one of the most visited site pages. Here are 12 examples of some of the best 'Contact Us' pages. Think about how you can incorporate some of these ideas into your own contact page design.

  • Marketing Messages That Cut Through The Noise

    We’ve talked about customer journeys, emotional intelligence, and finding and retaining customers. You’ve tuned up your marketing messages. Now it’s time to decide where to place them, so customers tune in. In a world with endless channels of information, how do you become a source of knowledge — not noise? One step at a time.

Gardner Business Media - Strategic Business Solutions