The Right and Wrong Ways to Build a Brand
If there’s any single skill every marketing professional should strive to master, it’s how to build a brand. The question of how to build a brand requires nuance and care to answer, as important as enthusiasm may be — because there’s a wrong way, too, and you may not spot the difference until everything falls apart.
#brandbuilding
If there’s any single skill every marketing professional should strive to master, it’s how to build a brand. The question of how to build a brand requires nuance and care to answer, as important as enthusiasm may be — because there’s a wrong way, too, and you may not spot the difference until everything falls apart. Read more
RELATED CONTENT
-
Understanding Brand Affinity
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.
-
Shifting Landscape of Technology Is a Never-Ending Education
Brent Donaldson, Senior Editor, Modern Machine Shop and Additive Manufacturing Magazine discusses how the shifting landscape of technology that all of Gardner’s writers and editors cover is a never-ending education. If we are truly doing our jobs, we will never feel like we’ve mastered them. As I continue writing and reporting for AM and MMS, it’s easy to imagine how these technologies’ interdependency will continue to grow. It also seems clear that this kind of reporting — the kind that requires editors to experience and share new manufacturing technologies and strategies — is the kind of reporting that only Gardner can produce with any depth. I’m grateful to be part of it.
-
Improve Your Facebook Group Engagement
In this article, you’ll discover how to use three new Facebook Group features to engage your target audience and promote meaningful conversations.