Mexican Media Brands
The New Way of Influencer Marketing in B2B
Modern influencer marketing is a legitimate part of B2B marketing processes. These tips will lead you towards the social media influencer who is best for you. Keep these best practices in mind as you vet your new third-party marketer, and you should soon see some great results.
Share
Modern influencer marketing is a legitimate part of B2B marketing processes. Get straight to the nuts and bolts of the matter – interested, highly-qualified customers. These tips will lead you towards the social media influencer who is best for you. Keep these best practices in mind as you vet your new third-party marketer, and you should soon see some great results. Read more
RELATED CONTENT
-
In B2B Market Research, It’s About Quality, Not Quantity
Online market research tools offer a cost-effective way to gain insight into smaller B2B customer bases. In Part 1 of this 3-part blog, we covered the strategic underpinnings of market research for SMBs; the what and why. In part #2, we get down to the hows. Specifically, online survey best practices. Simple, well-defined questions can be deployed on a DIY basis. If more complex, a hybrid of DIY and professional assistance might be in order.
-
"Made in the USA" Podcast: Show for This Moment in U.S. Manufacturing
“Made in the USA,” is a six-part documentary-style podcast series that strives to uncover the hidden history of how manufacturing in the United States arrived at its current state and lays out where it can go from here.
-
Buyers Are Turning to AI for Product Research. Does Your Marketing Put Your Brand in the Right Place?
The 2025 IBI survey asked industrial buyers about AI's role in their product research. The results reveal a buyer who is cautiously engaging but a shift is happening fast and marketers should be prepared.