Published

4-Step Marketing Budget Process That Will Let You Win

The marketing budget. You have it in hand, you look at it, and you think one of a few things. If you’re lucky, you might be saying, “WOW! I have so much extra budget this year – what can I do with it?” If you’re not, you might be saying “HOW can I deliver results like this year’s if I don’t have as much money to spend?” Either way, you’re looking at a challenge: how can you make sure you split up that marketing budget so that you – and your company – win in 2020? Here’s how to set up a successful marketing budget.

Share

stock photo
Sure, it’s the end of 2019 and you’re looking forward and are ready to allocate funds. It’s great to have a marketing plan and spending roadmap – but don’t forget to stay flexible. In a world of algorithm updates, buying processes that get more complex every day, and emerging new technology, locking yourself in could hurt you in the long run. Stay flexible, stay goal-oriented, and get ready to win in 2020. Read more

RELATED CONTENT

  • 10 Truths About Marketing After the Pandemic

    The Covid-19 pandemic upended a marketer’s playbook, challenging the existing rules about customer relationships and building brands. One year in, there’s no going back to the old normal. Here are 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19 world.

  • 3 Major Trends in Manufacturing (And They All Begin with “A”)

    Peter Zelinski, Editor-in-Chief of Additive Manufacturing and Modern Machine Shop, sees 3 big, major, long-term trends that continue to reshape manufacturing.

  • In B2B Market Research, It’s About Quality, Not Quantity

    Online market research tools offer a cost-effective way to gain insight into smaller B2B customer bases. In Part 1 of this 3-part blog, we covered the strategic underpinnings of market research for SMBs; the what and why. In part #2, we get down to the hows. Specifically, online survey best practices. Simple, well-defined questions can be deployed on a DIY basis. If more complex, a hybrid of DIY and professional assistance might be in order.

Gardner Business Media - Strategic Business Solutions