Published

Effectively Optimize Your Website in a Tiny Niche

When dealing with a small niche, branch out beyond keywords. You don’t need an arsenal of tools. It’s not about the volume, but about the bottom line.

Share

Read Next

stock photo
When dealing with a small niche, it’s important to branch out beyond keywords. You need to dominate the topics around your niche. Your brand needs to be associated with the broad subset of queries that are relevant to your product or service. A lack of data doesn’t mean that you can’t optimize for search engines. Many of us have become so dependent upon our arsenal of tools that we forget you don’t need those tools to successfully optimize your site for the major search engines. Don’t get me wrong – the tools make life much easier. But it’s important to remember that most of the data we have is an estimate – not an exact number. Remember, it’s not about the volume – but about the bottom line. Read more

RELATED CONTENT

  • Why Manufacturers Should Pay Attention to Web Accessibility

    Accessibility doesn’t need to be thought of as a compromise that somehow reduces the aesthetic of your website. All you need to do is ensure that your design ideas are informed by accessibility standards, and you will end up with an attractive and modern website that works for the largest possible number of users.

  • High Quality Website Images Build Trust and Authority in Your Company and Brand

    Your website does more than sell your products, services and your business — it also sells people on the reasons why they should do business with you. In a new video released by Google in January 2020, John Mueller explained how image search rankings work. The first tip was to provide high quality images. But, what is meant by “high quality?” And, why did Mueller put this tip first versus how to get “found” in image search?

  • Mistakes Google Doesn’t Like and How to Stop Making Them

    If you publish the best, most relevant content to searchers you most likely will see your pages’ rankings improve. Here are five common reasons pages don’t rank higher — and what you can do to change that.

Gardner Business Media - Strategic Business Solutions

Gardner
Intelligence

Offering research, market intelligence, speaking engagements and consulting

Top Shops

Event combining sourcing and procurement; product technology; benchmarking and business strategy

DIGITAL MEDIA
SOLUTIONS

Helping you tell your story through multi-channel marketing

ON MARKETING TO
MANUFACTURERS

Subscribe to our newsletter dedicated to industrial marketing strategy

MAP YOUR SHOW

Event conference and management software