Published

Effectively Optimize Your Website in a Tiny Niche

When dealing with a small niche, branch out beyond keywords. You don’t need an arsenal of tools. It’s not about the volume, but about the bottom line.

Share

Read Next

stock photo
When dealing with a small niche, it’s important to branch out beyond keywords. You need to dominate the topics around your niche. Your brand needs to be associated with the broad subset of queries that are relevant to your product or service. A lack of data doesn’t mean that you can’t optimize for search engines. Many of us have become so dependent upon our arsenal of tools that we forget you don’t need those tools to successfully optimize your site for the major search engines. Don’t get me wrong – the tools make life much easier. But it’s important to remember that most of the data we have is an estimate – not an exact number. Remember, it’s not about the volume – but about the bottom line. Read more

RELATED CONTENT

  • Life On Deadline

    EVP of Content and Web Kate Hand on building an unexpected career at a place that values balance.

  • Improve the Quality of Your B2B Engagement

    The pandemic has increased a need for digital transformation with the common purpose of adding value to the lives of their audiences through products, services or content.

  • Drive More Web Traffic from Social Media

    These helpful social media tactics can drive more traffic to your site. If you’re consistent in your efforts, you eventually will start noticing results. How can you reap the web traffic benefit and more? Here are nine ways to help.

Gardner Business Media - Strategic Business Solutions

Gardner
Intelligence

Offering research, market intelligence, speaking engagements and consulting

Top Shops

Event combining sourcing and procurement; product technology; benchmarking and business strategy

DIGITAL MEDIA
SOLUTIONS

Helping you tell your story through multi-channel marketing

ON MARKETING TO
MANUFACTURERS

Subscribe to our newsletter dedicated to industrial marketing strategy

MAP YOUR SHOW

Event conference and management software