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Google Explains How to Use Headings for SEO

Headings are useful for communicating what the content is about. Heading elements remain important for communicating what a web page is about. Find a way to make it easy for people and for scripts to understand the content and context of things on your pages.

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Keywords in headings will not necessarily make you rank better. Headings are useful for communicating what the content is about. Heading tags are no longer ranking factors. But, heading elements remain important for communicating what a web page is about. It’s useful to look at the individual headings on a page but don’t get too dug down into details and variations. Find a way to make it easy for people and for scripts to understand the content and context of things on your pages. Read more

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