Mexican Media Brands
Print Advertising Trends to Watch
The best ad campaigns combine online marketing with print advertising to provide a one-two punch of revenue increase. Print advertising satisfies the senses, creates a sense of trust and stability, and has proven its worth time and again in producing outstanding ROI. But with a more savvy customer base comes the need to up your print marketing game from decades past.
Share
RELATED CONTENT
-
Why Print Matters
Print advertising is still alive and working. Printed media is staying afloat despite negative predictions and skepticism around it. Even more, in some industries, it remains the number one marketing platform. Print still bears a trust-value and quality that keeps it at the forefront.
-
How to Make Your Print Ad Stand Out
When trying to decide what the best path of attack is for your business’ marketing and advertising, remember that you have options. Here are some problems you might have encountered before, coupled with some actionable ways to solve them.
-
How Much Should You Spend on Marketing During a Recession?
It pays to maintain — and in some cases increase — marketing expenditures during an economic downturn. As Peter Fader of the Wharton School said, “As companies slash advertising in a downturn, they leave empty space in consumers’ minds for aggressive marketers to make strong inroads.”