Published

Print Advertising Trends to Watch

The best ad campaigns combine online marketing with print advertising to provide a one-two punch of revenue increase. Print advertising satisfies the senses, creates a sense of trust and stability, and has proven its worth time and again in producing outstanding ROI. But with a more savvy customer base comes the need to up your print marketing game from decades past.

Share

Simple. Personal. Trustworthy. These are the enduring hallmarks of print advertising. And based on the trends showing up, print marketing will remain a dependable and highly effective way to boost your business for years to come. So what are the latest trends in print advertising? Read more

RELATED CONTENT

  • Everything You Wanted to Know About Industrial Marketing Today but Were Afraid to Ask

    A game plan for new realities in industrial marketing. Trends becomes a tide. Younger buyers will soon call the shots. Be ready!

  • Why Print Matters

    Print advertising is still alive and working. Printed media is staying afloat despite negative predictions and skepticism around it. Even more, in some industries, it remains the number one marketing platform. Print still bears a trust-value and quality that keeps it at the forefront.

  • Trade Publications Deliver Double ROI Punch: Advertising and Technical Know-How

    When Dianna Huff first wrote about Gardner’s survey data, she took the tilt toward print with a grain of salt because Gardner is in the business of producing print. Since writing that post, she’s visited a number of small manufacturers where she sees that trade publications are seemingly thriving. To see if her assumptions were correct, she spoke with Rick Kline, Sr. CEO of Gardner Business Media.

Gardner Business Media - Strategic Business Solutions