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GM’s Guarantee
“We think if consumers give us a fair chance and look at the facts on the things that matter most to them, like design, fuel economy, warranty, and safety, our vehicles are the best choices—that’s what makes an offer like this possible.” That’s Bob Lutz, GM vice chairman, Marketing and Communications, talking about the GM Satisfaction Guarantee, which allows customers to return their new GM Chevy, Buick, GMC, or Cadillac (except medium-duty trucks) to their dealer between 31 and 60 days after purchase and get a full refund.
Presumably, they’re figuring that people will like their vehicles so much, they’ll keep them.
#economics #marketing
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“We think if consumers give us a fair chance and look at the facts on the things that matter most to them, like design, fuel economy, warranty, and safety, our vehicles are the best choices—that’s what makes an offer like this possible.” That’s Bob Lutz, GM vice chairman, Marketing and Communications, talking about the GM Satisfaction Guarantee, which allows customers to return their new GM Chevy, Buick, GMC, or Cadillac (except medium-duty trucks) to their dealer between 31 and 60 days after purchase and get a full refund.
Presumably, they’re figuring that people will like their vehicles so much, they’ll keep them.
While leased vehicles are not part of this, the folks at LeaseTrader.com, which, as their name implies, deals with leased vehicles (they help people get out of leased vehicles), note that 60 days is a comparatively short period of time to fall out of love with a car.
Absent profound dissatisfaction and financial problems, what are the top 5 reasons why people go to LeaseTrader.com to get out of a lease?
- Divorce/breakup
- Death
- Health
- Relocation
- Family growth
According to John Sternal of LeaseTrader.com, that accounts for 65% of the concerns.
That #2 is quite the reason.
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