November MBI at 43.7 – Shops Wait and See
With a reading of 43.7, the Metalworking Business Index showed that the metalworking industry contracted for the fifth consecutive month. Despite the slowdown, shops appear to be taking a wait and see approach instead of cancelling future investments.
#brandbuilding
With a reading of 43.7, the Metalworking Business Index showed that the metalworking industry contracted for the fifth consecutive month. Since March 2012, when the index was 57.0, the MBI has shown a nearly straight line decline. Currently, the index is at its lowest level since July 2009. If there is one thing business owners and managers do not like it is uncertainty. Since the survey was done in late November, it is likely that the election and the fiscal cliff weighed heavily on the results.
Three sub-indices, new orders, production, and backlog, played a major role in the accelerating contraction. New orders fell to 40.9 from 45.0, which is lowest level since July 2009. Production contracted faster for the third straight month, but it is not contracting as fast as new orders. With new orders continuing to fall faster than production, backlogs are wearing thin. The backlog index fell to 33.7 from 41.0, contracting for the ninth month in a row and reaching its lowest level since July 2009.
Two bright notes were employment and supplier deliveries. Employment remained flat in November, which means metalworking facilities are not so grim about the future that they feel the need to reduce employment. Also, supplier deliveries continue to lengthen. This indicates there is still enough work throughout the supply chain to keep companies busy.
While future business expectations fell to 57.0 from 63.3, reaching their lowest level since July 2009, metalworking facilities have not become overly negative about the future. As I already mentioned, employment has remained flat instead of contracting. And, planned spending on capital equipment over the next 12 months has remained flat the last three months. Despite the slowdown, shops appear to be taking a wait and see approach instead of cancelling future investments.
RELATED CONTENT
-
The QSP Trap and How Manufacturers Can Achieve Effective Brand Differentiation
Is your brand victim to the most common brand positioning trap that captures manufacturers? Find out and learn how to achieve effective brand differentiation in the process.
-
Brand Insistence Vs. Brand Loyalty
While it may be difficult to determine if you have achieved true, valuable brand loyalty, it is not impossible. Here’s a look at an important issue in terms of achieving true brand value.
-
How to Write a B2B Marketing Email That Works
B2B copywriter David McGuire shares four tips to help stand out in a crowded inbox. He tries to stick to these four key principles when writing emails.