Published

Smart Steps to Start Building a Strong Brand

Elton Mayfield, President of ER Marketing, asks himself about how and why branding still matters today, particularly when he—and his team—have to spend time, attention and money to keep the ER Marketing brand crisp and on-target. Here are some insights from his new white paper.
#brandbuilding

Share

Stock Photo

With all the recent changes to the economy, technology, communication and culture, how do small businesses consistently use branding to build long-term growth? In his new white paper, Elton Mayfield shares some insights about how to keep your marketing brand crisp and on-target. Read more

RELATED CONTENT

  • Brand Loyalty Is a Key to B2B Success

    Spoiler Alert: Brand loyalty isn’t much different from Mom at the grocery store . . . and getting closer by the day. Brand loyalty is the backbone of B2B marketing and a key to B2B success. Here are thoughts on the value of B2B brand loyalty and how to build it today.

  • Brand Insistence Vs. Brand Loyalty

    While it may be difficult to determine if you have achieved true, valuable brand loyalty, it is not impossible. Here’s a look at an important issue in terms of achieving true brand value.

  • How to Write a B2B Marketing Email That Works

    B2B copywriter David McGuire shares four tips to help stand out in a crowded inbox. He tries to stick to these four key principles when writing emails.

Gardner Business Media - Strategic Business Solutions