Mexican Media Brands
Smart Steps to Start Building a Strong Brand
Elton Mayfield, President of ER Marketing, asks himself about how and why branding still matters today, particularly when he—and his team—have to spend time, attention and money to keep the ER Marketing brand crisp and on-target. Here are some insights from his new white paper.
#brandbuilding
Share
With all the recent changes to the economy, technology, communication and culture, how do small businesses consistently use branding to build long-term growth? In his new white paper, Elton Mayfield shares some insights about how to keep your marketing brand crisp and on-target. Read more
RELATED CONTENT
-
Brand Awareness, Lead Generation, and a Balanced Marketing Strategy
Marketers are continually under pressure to prove out their marketing spend with measurable results.This pressure can lead marketers to think they have to choose one strategy or another based on what’s going to show the fastest outcome. In reality, marketers should consider how practices such as brand awareness and lead generation can work together for an overall balanced marketing strategy.
-
Buyers Are Turning to AI for Product Research. Does Your Marketing Put Your Brand in the Right Place?
The 2025 IBI survey asked industrial buyers about AI's role in their product research. The results reveal a buyer who is cautiously engaging but a shift is happening fast and marketers should be prepared.
-
How ISCAR USA Turned One Great Piece of Content into a Full-Funnel Campaign
A look at how we captured qualified leads for a leading cutting-tool manufacturer, then kept its brand in front of them everywhere they went next.