Mexican Media Brands
Smart Steps to Start Building a Strong Brand
Elton Mayfield, President of ER Marketing, asks himself about how and why branding still matters today, particularly when he—and his team—have to spend time, attention and money to keep the ER Marketing brand crisp and on-target. Here are some insights from his new white paper.
#brandbuilding
Share
With all the recent changes to the economy, technology, communication and culture, how do small businesses consistently use branding to build long-term growth? In his new white paper, Elton Mayfield shares some insights about how to keep your marketing brand crisp and on-target. Read more
RELATED CONTENT
-
Improve Your Facebook Group Engagement
In this article, you’ll discover how to use three new Facebook Group features to engage your target audience and promote meaningful conversations.
-
Creating a Brand Identity -- Logo Logic
Establishing brand identity is important, and consistent logo appearance is key. Here’s food for thought in designing or deploying yours. How do you keep your logo, and its contribution to brand identity, intact and recognizable, wherever used? Here are three insights and a big conclusion. It’s your brand . . . your logo. You need to control its use in every way possible to maintain consistency.
-
Marketing Mistakes Could Be Fatal to Manufacturing Companies
Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune. And just as human patients with underlying issues are more susceptible to the pandemic, so are B2B companies with underlying financial, organizational and marketing issues. It’s time to acknowledge the marketing issues you have and get in front of them. Turn underlying B2B marketing problems into bonafide marketing differentiators. Here are four underlying marketing issues that could prove catastrophic to B2B manufacturers.